In the creation of the 2024 merchandise designs for Lindyfest, a deliberate approach was taken to infuse playfulness into the aesthetic. The client wanted to break away from the current branding for the shirt design. Armadillos are native to Texas, a move that could be in their wheel house and in swing dance is the barrel roll. I chose a playful font and used a halftone pattern on the armadillo for visual interest.
The bag below complements the event's art deco branding. With fine details, and a nod to Texas with the use of the star, it integrates with the overall theme, offering attendees an accessory that echoes the event's distinctive identity.
